John Frieda

Hydrate brighten and bring out your best blonde highlights or balayage–no appointment required. John Frieda Sheer Blonde Brightening Conditioner ge...

Brighter, more radiant blonde starts here. John Frieda Go Blonder Lightening Blonde Shampoo gradually lightens and enhances your blonde, delivering...

Unlock natural-looking volume and incredible softness with John Frieda® Luxurious Volume Touchably Full Conditioner. This specialized formula is en...

Our thick, saturating foam helps lock in rich, salon-quality color. John Frieda Precision Foam Color, Blue Black 2A, Colour-Nourishing Permanent Ha...

Plumps overall hair thickness by 200%* A thickening boost to instantly create the look & feel of more hair. Infused with Biotin & Hyaluroni...

Thick foam for deep colour saturation. Locks in rich salon-quality colour. 100% grey coverage. Non-drip.

This curly hair shampoo, formulated with rosehip oil and our curl-enhancing technology, gently cleanses, helps detangle and smooth unmanageable cur...

Sheer Blonde Go Blonder Lightening Shampoo and Conditioner gradually lighten blonde hair for a year-round sun-kissed look while restoring moisture ...

John Frieda Frizz Ease Extra Strength Serum anti-frizz hair product is known for its iconic frizz-fighting abilities, but it does so much more. And...

Breakthrough deep-infusing formula, with inca inchi oil rich in omega-3, feels like it infuses damaged strands instead of coating themBreakthrough ...

Hold frizz-free style. 24-hour humidity resistance. One of our recommended solutions for how to help keep hair straight and resistan...

Use John Frieda Luxurious Volume All-Out Hold Hairspray to strengthen and style a variety of hair types.Use John Frieda Luxurious Volume All-Out Ho...

This color glaze combines mild dyes and shine boosters to increase depth and vitality. Leaves hair full of shine. Not permanent hair color. Will no...