Products

Say goodbye to dull, lifeless hair and embrace the radiance of youth with this nourishing leave-in conditioner, a targeted solution for dry, brittl...

A lightweight leave-in conditioning spray that detangles and primes fine, dry hair, & helps provide heat protection up to 450°F/232°C.**Based o...

A rich sulfate free cleanser that hydrates dry hair. Infused with age control and photozyme complexes to minimize the visible signs of aging and lo...

Luxurious shampoo and conditioner designed specifically to amp up the intensity and shine of red hair, while protecting strands from damage for up ...

Bring Damaged Hair Back to Life with This Revitalizing Pre-Styling Treatment Rescue your severely damaged hair from the brink of despair with this ...

This new "oil gel" form offers both treatment and styling benefits, unique from any other oil treatment formula on the market.This new "oil gel" fo...

Alterna Caviar Anti-aging Seasilk Brunette ConditionerAlterna Caviar Anti-aging Seasilk Brunette Conditioner 8.5oz

A lightweight sulfate free creme treatment that detangles and nurtures brunette hair while counteracting unwated red/orange tones that tend to surf...

A luxurious cleansing and conditioning system that works to restore moisture while protecting hair from color fade, daily stresses and future damag...

Alterna Caviar Anti-Aging Seasilk Red ConditionerAlterna Caviar Anti-Aging Seasilk Red Conditioner

A lightweight, crème-to-oil formula that tames coarse, frizzy hair. Perfect for straight, wavy, curly, coiled, and tightly coiled hair.

THE BENEFITS: • Cleanses while locking in moisture and reducing frizz.  • Improves texture, manageability, and shine. • Provides more than 80% less...

Unleash the Power of Healthy, Styled Hair with Our Priming Potion Transform your hair into a salon-worthy masterpiece with our revolutionary hair p...

A lightweight styling mousse that thickens and strengthens your hair. A lightweight styling mousse that thickens and strengthens your hair. This ea...

Unleash the Volume: Experience Fuller, Healthier Hair with Our Volumizing System Are you tired of limp, lifeless hair? Do you long for locks that a...

A restoring shampoo with caviar bond-enforcing technology.A restoring shampoo with caviar bond-enforcing technology.- Reduces breakage- Gently clea...

A daily, sulfate-free cleansing treatment that instantly thickens hair while purifying and protecting the scalp.A daily, sulfate-free cleansing tre...

Stimulate the scalp with this daily leave-in treatment.Stimulate the scalp with this daily leave-in treatment.Contains an energizing mix of nutrien...

Alterna Caviar Clinical Densifying Leave-In Root TreatmentWhat it is: Alterna Caviar Anti-Aging Densifying Clinical Leave-In Root Treatment is dail...

Revive Fine, Thinning Hair with CAVIAR Clinical Daily Detoxifying Shampoo Thin, lifeless hair? No more! CAVIAR Clinical Daily Detoxifying Shampoo i...

Alterna Caviar Extreme Wax is a hard holding wax perfect for styles with attitude!Alterna Caviar Extreme Wax 2ozAlterna Caviar Extreme Wax is a har...

Unleash the Volume and Strength of Your Hair with Lightweight Mousse Experience the transformative power of lightweight mousse, a hair styling prod...

Shield Your Hair from Color Fade with Our Vibrant Color Protect Conditioner Shield your color-treated hair from the harsh effects of UV rays, envir...

Unleash Color Radiance and Vitality with Our Dual-Use Hair Serum Experience the transformative power of our versatile hair serum, a dual-purpose fo...