CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS About the Product Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity. Long-lasting, fade resistant results with Liquifuse™ technology. Excellent gray coverage covers the most resistant grays. Economical 1:2 mix ratio. Vibrant palette without boundaries in neutral, ash, gold, warm and red shades. Up to 60% more conditioning than the leading competitor. Up to 43% more shine (vs. untreated hair). Due to occasional manufacturer re-design, item packaging may not be exactly as shown. How to Use. Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer. Apply to damp hair. Develop for up to 30-45 minutes. Check frequently for desired result.

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