John Frieda Go Blonder Lightening Shampoo 8.3 Oz

Brighter, more radiant blonde starts here. John Frieda Go Blonder Lightening Blonde Shampoo gradually lightens and enhances your blonde, delivering that naturally sun-kissed, luminous glow you've been chasing. This expertly formulated blonde shampoo gradually lightens hair while gently cleansing and enhancing shine. The citrus botanical blend infuses each strand with nourishing ingredients that leave hair soft, smooth, and healthy. Best of all, this formula is paraben-free, phthalate-free, silicone-free, ammonia-free, cruelty-free, and vegan-friendly. You get effective lightening without harsh chemicals or compromises. Use this blonde hair shampoo as part of your regular routine to gradually enhance your blonde over time. It works beautifully on natural blonde, color treated hair, highlights, and lowlights. It is not recommended for use on cooler blonde tones. For optimal results, pair this shampoo with John Frieda Go Blonder Conditioner and Go Blonder Lightening Spray.