Products

Transform Your Hair with Our Deeply Restorative Leave-In Treatment Say goodbye to rough, porous, and damaged hair with our revolutionary leave-in t...

Revitalize Your Hair with Our Weekly Caviar Restructuring Bond Repair Masque Immerse your hair in a luxurious weekly treat with our Caviar Restruct...

Effortlessly Achieve Salon-Worthy Blowouts with Our Lightweight Nourishing Balm Experience the transformative power of our blowout balm, a lightwei...

  Unleash the Beach Vibes with Alterna Caviar Style Waves Texture Sea Salt Spray Embrace the carefree, sun-kissed spirit of the beach with Alt...

Alterna Haircare Bamboo Smooth PM Anti-Frizz Overnight Smoothing Alterna Haircare Bamboo Smooth PM Anti-Frizz Overnight Smoothing 150ml Tame unrul...

A light to medium-hold styling paste that provides texture and definition with a natural finish. Creates lasting, workable hold.

Alterna Maximum Hold Volume Lock is an extreme hold aerosol hair spray that gives hair instant volume and firm yet touchable hold. Alterna Max...

A vegan spray that provides texture and long-lasting styles. For most hair types. KEY BENEFITS -Creates effortless, natural undone waves-Humidity r...

A vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look...

A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types. KEY BENEFITS- Reduces a...

A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoot...

A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoot...

A gentle vegan moisturizing conditioner that enhances shine adds smoothness and improves manageability. For most hair types. KEY BENEFITS-Nourishes...

 Synonyms for "Conditioner" Alterna My Hair My Canvas More to Love Bodifying Conditioner in the 8.5-ounce (oz) size is a volumizing conditioner tha...

Alterna My Hair My Canvas New Beginnings Exfoliating Cleanser 198ml - gentle exfoliating cleanser Gentle exfoliating cleanser. Removes impurities a...

A vegan shine-enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types.  KEY BEN...

A clinically tested lightweight and fast-absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry. ...

A clinically tested lightweight and fast-absorbing vegan scalp treatment that leaves the scalp feeling moisturized and less dry. CLINICAL CLAIMS• C...

A clinically tested transformative vegan scalp exfoliator and shampoo that gently cleanses and exfoliates the hair and scalp, removing build up, le...

Alterna Styling Cocktails Dial Your Style Curl & ControlAlterna Styling Cocktails Dial Your Style Curl & Control 3.4 OzAlterna Styling Cock...

Alterna Styling Cocktails Maximum Volume. Thickening Compound for Volume & Caviar Full-Body Volume Creme for HoldAlterna Styling Cocktails: Str...

Alterna Stylist 1 Night Highlights –Ravishing Red provides a powerful, passionate rich redness without the hassle of a hairdresser’s whole head of ...

Alterna's My Hair. My Canvas. More To Love Bodifying Shampoo is a vegan, body enhancing shampoo that creates a foundation of fullness, texture &...