Products

Light as a feather, so it won't weigh your curls down Remove dirt, oil, and buildup without stripping natural oils. This feather-light formula ...

Conditions curls and infuses moisture to help enhance natural curl pattern. Aids in detangling processOuidad Curl Shaper Double Duty Weightless Cle...

Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primeOuidad C...

Curls need to be properly prepped before they are styledOuidad Curl Shaper Memory Maker 3-in-one Revitalizing Milk 8.5 OzCurls need to be properly ...

Designed for finer hair, this curl activating jelly gives curls lifeOuidad Curl Shaper Out Of Thin Hair Volumizing Jelly 8.5 OzStyling products wit...

Ouidad Curl Shaper Take Shape CreamOuidad Curl Shaper Take Shape Cream 8 ozMedium-to-thick textures need more moisture, but heavy is not always bet...

This easy to use treatment strengthens strands and restores curls without over-proteinizing Ouidad Curl Therapy Lightweight Protein Treatment 8.5 O...

Ouidad's Deep Treatment Intensive Conditioner strengthens curls with a combination of essential amino acids, proteins, and effective moisturizers. ...

A great conditioner doesn't just moisturize and replenish hair-it cleanses, too.A great conditioner doesn't just moisturize and replenish hair-it c...

Extra-gentle shampoo cleanses kids' curls without stripping, and won't sting or irritate eyes.Extra-gentle shampoo cleanses kids' curls without str...

Easy-to-use spray defines kids' curls with the perfect balance of lightweight hydration and non-sticky hold.Easy-to-use spray defines kids' curls w...

This shampoo gently cleanses and eliminates impurities without drying out the hair or scalp. Formulated with plant-based surfactants, nourishing an...

Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditione...

A moisturizing creamy styler that hydrates, defines, and elongates curls Provides flexible, medium hold for all curl types while leaving curls con...

A maximum hold gel that moisturizes while helping to strenghten curls For all curl types and styles that need all-day hold Infused with good for c...

This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls Moisturizing formul...

Suitable for wavy, classic, tight, and kinky curls, One of the best conditioners for curly hair.A leave-in conditioner for curly hair.This is the s...

Benefits:  Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes ...

This fast absorbing liquid gold elixir delivers intense hydration to all curl types as it nourishes, restores natural luster, and protects against ...

What it is: This super-concentrated, multi-tasking serum is infused with Mongongo Oil, known as hair food in Zambia for its high vitamin E content ...

Helps create a full-bodied, optimized curl pattern, Targets flat, limp areas with a volumizing moisture boost.Ouidad Playcurl Curl Amplifying Foam ...

This shampoo is also safe for color-treated hair.If you have loose curls that are fine and fragile, then you know the struggle: without the right h...

Ouidad Ready, Set Clean Scalp And Hair Rinse Travel Size 2 Oz Pre-shampoo rinse infused with biotin and natural extracts that cleanses scalp and p...

Ultra Nourishing Cleansing Oil is a foaming, water-activated cleanser with an advanced oil base that gently removes dirt and build-up while restori...