Ultimate Control: This water-based pomade provides an incredibly strong hold, ideal for taming even the most difficult-to-manage hair.

Perfect for Thick, Coarse, or Curly Hair: The formula distributes easily to style thick, coarse or curly hair without a struggle.

High-Elevation & Messy Wet Looks: Create dramatic styles like pompadours, quiffs, or messy wet looks with ease.

Stays Put All Day: The flexible hold keeps your hair in place all day without flaking.

Manages & Straightens Curls: Provides control over unruly curls, helping to straighten or define them.

Pleasant Cream Soda Scent: Enjoy a refreshing and subtle scent while you style.

Start with damp or dry hair: Layrite Super Hold Pomade works well with both damp and dry hair. Experiment to see which application method works best for your desired style.

Scoop a small amount: Start with a dime-sized amount of product and work your way up from there depending on your hair length and thickness.

Emulsify in palms: Warm the product between your palms to soften it and make it easier to distribute evenly through your hair.

Apply to hair: Apply the pomade thoroughly from roots to ends, ensuring even distribution for a consistent hold.

Style as desired: Use your hands or a comb to style your hair into your desired look.

Reapply for extra hold: If needed, you can reapply a small amount of product for additional hold or touch-ups throughout the day.